Hey there,

I hope this message finds you well and full of curiosity. I've been inspired by the idea of "value spotting," it's been a game-changer in my approach to life and business. Let's explore a level of intuition that could change your business.:

We often find ourselves overwhelmed in a world overflowing with information and opportunities. But value spotting is about tuning into the extraordinary power of observation. It's about having that sixth sense to detect what others might miss, especially amidst the chaos.

It's about asking the right questions, challenging the status quo, and daring to be different. It's about looking beyond what's apparent and uncovering the potential, the gaps, and the needs waiting to be fulfilled.

Why is this important? It's how groundbreaking companies like Apple revolutionized technology or Airbnb transformed travel.

Example: Airbnb's Host Guarantee

Background: Airbnb is a popular online platform that connects travelers with people who have extra space to rent, like spare rooms or entire homes. In the early days of Airbnb, one of the challenges was building trust between hosts (people renting their properties) and guests (people renting those properties).

Value Spotting: Airbnb identified an opportunity to add value by addressing the issue of trust and security. They introduced the "Host Guarantee" program in 2011. This program promised to reimburse hosts for up to $1 million in property damage caused by guests. This move was a value spot because it addressed a key concern of hosts and made them more willing to list their properties on the platform.

Impact: The Host Guarantee program provided a sense of security for hosts, encouraging more people to become hosts on Airbnb. This significantly increased the number of listings available to travelers, making the platform more attractive. As a result, Airbnb's business grew exponentially, transforming how people travel and book accommodations worldwide.

In this example, Airbnb spotted the value of trust and security in their business model and addressed it through the Host Guarantee program, leading to increased user trust, higher host participation, and substantial growth in their platform.

Airbnb is now valued at $91 billion.

So, I challenge you to become a value spotter in your own life.

Start by questioning the norm, find the unmet needs, and dare to address them. Whether in your career, your community, or your everyday interactions, value spotting can be a catalyst for creating a better world.

Let's embark on this journey together, spotting value where others may not. Together, we can make a meaningful impact.

Here's to seeing the world differently and spotting value around us!

Best,

Bryan

Phil Mershon? He's not just an event organizer; he's a virtuoso, a true magician in orchestrating experiences that leave you in awe. If you're even remotely involved in planning a wedding, webinar, conference, or gathering, this book is your secret ingredient for success.

But what makes Unforgettable: The Art and Science of Creating Memorable Experiences genuinely remarkable is that it's not your typical how-to manual. It's a journey, an expedition that will ignite your creative spirit and drive you to explore uncharted territories of possibility.

Reading it is like having a heart-to-heart with Phil, learning from his wealth of experience and profound insights. And let's talk about organization - it's impeccably structured, a goldmine of practical tools and strategies you can immediately implement.

So, dive headfirst into "Unforgettable," and let it unlock the secrets to crafting experiences that defy the ordinary.

Bryan Kramer is the author of Human-to-Human and Shareology -> books​

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